"Business moves at the speed of trust" sounds cliche, and it is, but it's true that companies today, especially B2B SaaS businesses, require trust to do business. That's because the market, and their customers, demand trust in order to engage B2B SaaS companies, especially startups, as vendors. Building a trust page to showcase what and how you secure data is a great way to proactively build trust.
A Trust page is more than just a page on your website—it's a statement of your dedication to protecting your customers' data. If you think of trust as a feature of your product or company, your trust page is like your About page or even a product feature page. By building a trust page, you can:
One example of a comprehensive and customizable approach to trust pages is the Vanta Trust Center. Below are some of the key values you get with the Vanta Trust Center.
Vanta's continuous monitoring allows you to display passing controls in real-time, showing prospects that your commitment to security is ongoing, not just a point-in-time check.
With Vanta AI, your Trust Center becomes an interactive resource. Prospects can ask security-related questions and receive instant, accurate responses based on your documented practices.
By integrating with CRMs like Salesforce, you can measure the direct impact of your Trust Center on your bottom line, proving the ROI of your security investments. This is super cool and hard to build yourself. This makes it easy to calculate ROI and makes the trust center a key part of the sales toolbox. If a person or company is spending time on your Trust Center page, it is a good indicator of buyer interest.
A Trust Center like Vanta's significantly reduces the need for lengthy security questionnaires, some customers may still require them.
A nice feature of the Vanta Trust Center is the ability of users on the page to quickly request access to compliance documents. The workflow after request is streamlined, whether an NDA is required to access a document or it's open to the public.
As the premier partner for Vanta, Workstreet can support your journey in implementing and maximizing the benefits of Vanta's Trust Center and Questionnaire Automation. Our expertise can help you:
In an era where trust can make or break a business, a public trust page is not just a nice-to-have—it's a must-have. By partnering with Workstreet and Vanta to implement this powerful go to market strategy, you're not just checking a box for compliance. You're making a statement about your commitment to security, streamlining your sales process, and ultimately, accelerating your business growth.
Ready to transform how you build trust with your customers? Contact Workstreet today to get started on your journey to building a trust management program and take your security posture to the next level.
